Design Leader & Experience Strategist
I craft experiences that bridge user needs with business goals, leading teams to create meaningful products that drive growth and delight users 🚀
Featured Work
A selection of projects showcasing strategic thinking, user-centered design, and measurable business impact.
Building Blocks Adaptive Redesign
Led the complete redesign of a digital math practice program, increasing user engagement through game-based activities backed with data and reports.
Number Worlds Product Experience
Experience design for digital-first K-8 math program that is research-based and rigorously tested to help students catch up by one to two years.
My Approach
A strategic framework that combines user research, business objectives, and innovative design thinking.
Research & Discovery
User discovery and market analysis to understand problems and identify opportunities for meaningful solutions.
Strategic Design
Translating insights into strategic design decisions that align user needs with business goals and technical constraints.
Implementation & Growth
Leading cross-functional teams through execution while continuously measuring and optimizing for better outcomes.
About Preston
With 8+ years in product design leadership, I've shaped EdTech products through strategic UX leadership, scalable design systems, and high-performing teams.
I believe great design happens at the intersection of user empathy, business strategy, and technical possibility. My approach combines user research with strategic thinking to create products that not only impactful visually but also deliver measurable impact for the user and organization.
Let's Create Something Amazing Together
Ready to transform your product vision into reality? I'd love to hear about your project and explore how we can work together.