Building Blocks Adaptive Redesign
Complete redesign of nearly 200 stand-alone activities and developed an adaptive learning progression for users, that follows research-based developmental pathways called Learning Trajectories.
Role
Product Designer Manager Experience Strategist
Duration
12 months (2023)
Team
3 Designers, 3 Content,2 Engineers, 1 PdM
Project Overview
Building Blocks Adaptive is a digital math practice program for Pre-K to 8th grade, that uses personalized, game-based activities to build math skills. It adapts to each student's performance, offering hints or tutorials for incorrect answers and foundational activities for persistent difficulties, while providing teachers with detailed data to monitor progress and inform instruction.
The goal was create a strong math foundation through engaging activities that connect informal mathematical understanding to formal classroom learning while allowing teachers to easily track student and class performance through data and reports.
The Challenge
Low User Engagement
Daily active users dropped 25% over 12 months
Lack of Data
User progress data and reports were non-existent
Fragmented Experience
Inconsistent design across platforms
Design Process
Research
User interviews, market analysis, competitive research
Define
Problem definition, user personas, journey mapping
Design
Wireframing, prototyping, user-interface design
Test
User testing, iteration and refinement
Key Solutions
Progressive Skill Building
With the idea of “math in your world” in mind, the design builds on a progressive building concept to illustrate how students' environments expand as they grow. As students advance, the activity themes change, representing the way a child’s world expands as they grow.
User Engagement
Through 200 unique game-based activities, learning is made engaging through interactive digital content across 3000+ screens. We designed 8 unique program themes, created 35 activity dashboards, and 50 authoring templates.
Personalized Learning Paths
Adaptive technology adjusts to the student. For example, if a student answers incorrectly, the system offers a chance to retry, provides a hint, or presents a detailed tutorial to break down concepts into smaller steps.
Enhanced Data Visualization
Teachers can easily track student and class performance through detailed reports and data gathered by the system, a new product feature!
Results & Impact
User Engagement
Increase in daily active users and session duration
Student Success
Teachers reported that their students "felt successful"
Personalized Learning
The adaptive technology customizes the learning experience
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