Pearson English Series
This project showcases a cohesive redesign for college-level English and composition courses. The goal was to create a modern, academic aesthetic that unites multiple titles under one visual system while giving each book its own distinct character.
Role
Art Director / Designer
Duration
3 months (2020)
Team
1 Designer, 1 Content, 1 Marketing, 1 PdM
Project Overview
This design series reimagines a collection of college-level English composition and communication books with a unified, contemporary visual identity. The covers were refreshed for a higher education audience while maintaining academic credibility and approachability.
Each title explores different facets of writing and rhetoric—from argumentation to technical communication—so the design system needed to balance individuality and cohesion across the set. The result is a modernized suite of covers that communicates clarity, structure, and the intellectual rigor of the subject matter.
Key Solutions
Branding
A cohesive brand system was developed to visually link all the titles under one family while allowing each to retain its own personality. The design relies on consistent grid structure, typographic hierarchy, and color strategy to establish brand unity across editions.
Subtle texture and scale variations in the letterforms create a sense of depth and academic sophistication, reinforcing the series’ authority and credibility. Together, these elements build a recognizable brand presence within the higher education market.
Type-Only
The series embraces a pure typographic approach—eschewing imagery in favor of expressive letterforms and dynamic composition. Oversized, cropped type layers in the background create visual energy, while clean, modern typography in the foreground ensures legibility and balance.
This minimal, type-driven aesthetic reflects the precision and clarity associated with writing itself. Each cover’s color palette and typographic treatment distinguish the title while maintaining consistency through scale, placement, and form.
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